Project Intro
For this project, you are going to extend the range of a brand you like or create your own brand. This will include a website, logo, product photography and videography with editing.
To get started, you need to select a brand or product you would like to base your project on. The product that you choose must be small enough to bring to school to photograph or you must have access to photograph it outside of school, for example, suitable options could include:
-Jewellery / fashion / glasses / accessories
-Sporting goods / hardware
-Food / grocery items
-Travel or other non tangible services
To get started, you need to select a brand or product you would like to base your project on. The product that you choose must be small enough to bring to school to photograph or you must have access to photograph it outside of school, for example, suitable options could include:
-Jewellery / fashion / glasses / accessories
-Sporting goods / hardware
-Food / grocery items
-Travel or other non tangible services
Activity 1 - Brainstorm
Write down 4 different ideas of brands or products you could select for your project.
State all 4 ideas to the person next to you and ask for their feedback on which is the most suitable idea.
With your final idea in mind, answer the following questions:
-Do I have access the product or service?
-Will I be able to photograph or film it?
State all 4 ideas to the person next to you and ask for their feedback on which is the most suitable idea.
With your final idea in mind, answer the following questions:
-Do I have access the product or service?
-Will I be able to photograph or film it?
Activity 2 - Website Analysis
Now, visit 3 websites that offer similar products to the one you have chosen and complete an analysis. One of these websites can be the brand you have chosen.
As a class, brainstorm the elements we can look at in a website. What would some pros or cons be? What factors make a good website?
Complete the analysis tables in your portfolio and as you analyse each website, consider:
As a class, brainstorm the elements we can look at in a website. What would some pros or cons be? What factors make a good website?
Complete the analysis tables in your portfolio and as you analyse each website, consider:
- Aesthetic- effective/ineffective use of text/font, pictures, contrasting colours,
- Ads on website- can take away from the info/site
- Professional- dates, reliable information, government/purpose of website
- layout/organisation- easy to navigate- simple language,
- Inclusivity - accessible for everyone,
- Safety - personal information is kept safe
- Statistics to support information,
- Creator is known