Elements & Principles of Design
The elements and principles of design refer to a set of particular guidelines for graphic designers or artists. Design elements are the basic unit of painting, design, drawing, or any other visual piece coming into existence.
These elements are vital to every visual project.
These elements are vital to every visual project.
Elements of design
1.line (direction and style ) 2.shape 3.size 4.colour 5.Texture |
Principles of design
1.proportion 2.balance 3.rhythm 4.emphasis 5.contrast 6.harmony 7.unity |
Activity 1:
Find an example of each element and principle of design used in graphic design and create a poster to showcase every element and principle.
Find an example of each element and principle of design used in graphic design and create a poster to showcase every element and principle.
The most basic design element is the line.
A line connects any two points. Lines are effectively used in separating or creating a space between other elements or to provide a central focus.
The direction, weight and character of the line can convey different states of emotions and can evoke various reactions.
A line connects any two points. Lines are effectively used in separating or creating a space between other elements or to provide a central focus.
The direction, weight and character of the line can convey different states of emotions and can evoke various reactions.
Design work Evaluation
For each design task you complete, you must write a paragraph to answer the following questions. Do not just answer each question individually, articulate your responses into a structured paragraphs.
1. Overview:
Which software did you use to create this work?
What is this software commonly used for/appropriate for?
What did you learn from completing this task (e.g. specific skills, applying the elements and principles of design, etc.)?
2. Components:
What specific tools did you use (e.g. the pen tool, magic wand, eraser tool, etc.)?
3. Processes
Explain the process and techniques that you used to create your work (e.g. creating layers, flattening layers, deleting the background, reducing opacity, etc.).
4. Elements and Principles of Design
Which elements and principles of design are included in your work and an explanation of where they can be seen (e.g. which specific colours, shapes, sizes, textures, lines and what does this add to your work)?
1. Overview:
Which software did you use to create this work?
What is this software commonly used for/appropriate for?
What did you learn from completing this task (e.g. specific skills, applying the elements and principles of design, etc.)?
2. Components:
What specific tools did you use (e.g. the pen tool, magic wand, eraser tool, etc.)?
3. Processes
Explain the process and techniques that you used to create your work (e.g. creating layers, flattening layers, deleting the background, reducing opacity, etc.).
4. Elements and Principles of Design
Which elements and principles of design are included in your work and an explanation of where they can be seen (e.g. which specific colours, shapes, sizes, textures, lines and what does this add to your work)?
Canva Activity 1- Movie Poster
This task requires you to use Canva to create a promotional poster for a movie. Your movie can be an existing story or you can invent one. Your poster must feature the following elements:
1.Movie Title
2.Producer’s name or production company
3.Relevant background image
4.Names of at least 2 actors
5.Audience rating (g, MA 15+, R, etc.)
6.A hook (text to draw in the viewer)
7.Coming to cinemas (date)
8.Awards
1.Movie Title
2.Producer’s name or production company
3.Relevant background image
4.Names of at least 2 actors
5.Audience rating (g, MA 15+, R, etc.)
6.A hook (text to draw in the viewer)
7.Coming to cinemas (date)
8.Awards
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Photoshop Activity 2 - Design with Text
aCreate a design that includes both an image and text. This could be:
- Music album cover artwork
- Event for a stadium or game
- Travel poster
- Inspirational quote poster
- Fashion label advertisement
- Anything else you would like to do
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Photoshop Activity 3 - Texture Overlay
Use the below tutorials to help you create a texture overlay in Photoshop. View the examples of student work on the left and the tutorial video on the right to help you.
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Photoshop Activity 4 - Double Exposure
For this design task, you must pick a theme for your work. Use two images that work together to convey your chosen inspiration. View the examples of student work on the left and the tutorial video on the right to help you.
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